Technology is not just essential for every business, but also an expectation of every consumer. Don't we expect free (and fast) WiFi? What about the ability to pay by contactless, Apple Pay, and loyalty points? We expect to be recognised and rewarded for our business. It's all part of the experience we expect to receive, which will keep us coming back for more.

To respond to consumer expectations, businesses need to be equipped and there is no excuse nowadays. All the necessary cloud-based tools and systems are available: all that business owners have to do is... believe in possible!

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