5 Attitudes You Need if You’d Like to Run a Clothes Shop

Wednesday, October 12, 2016 - 13:14
5 Attitudes You Need if You’d Like to Run a Clothes Shop

Running a clothes shop can be very rewarding. However, there are also tough times. In current 24-hour cities you don’t only deal with customers, but also with suppliers, employees, contractors and so on. It’s like being on the Big Dipper roller coaster for over 10 hours straight: if you don’t prepare for the experience, you’ll get very sick.

How do you survive all this and still be able to enjoy your job?

1. Stay positive.

Face it: the shop floor is a battlefield. Is Mr. Harry Gordon Selfridge’s motto “the customer is always right” still true or not? A positive attitude really helps to focus on the reasons why you love your job and your store so much, despite the tiny mishaps. Find the silver lining in every situation. Remember: learn to make people happy without going cuckoo. 

2. Be patient.

In his Psycomachia, Latin poet Prudentius says, “Patience is a virtue”. Learn it as quick as you can. Current scientific studies analyse patience as a decision-making problem, in relation to delayed gratification concept. The less patient you are, the less benefits you get from your decisions. Subtext: rushed choices are bad for your health and your business, so don’t stress out. 

3. Widen your perspective.

Don’t think you have all the answers. It sounds like a hackneyed phrase but there must be a reason for its popularity. Accept your limits and let people help you. You’ll always find someone more experienced and with different backgrounds and skills than you. The Fashion world is gigantic and changes constantly. Sharing experiences is the best way to soak up new trends, concepts and different point of views. 

4. Be creative.

Don’t stop trying new things. Your shop is a starting point where anything can happen, update it and turn it into a hangout place. Partnerships with designers, artists, musicians are crucial if you want to stand out. Customers can buy that t-shirt in thousand different shops; make them fall in love with your business and your ideas, and not only for what you sell on the shelves. 

5. Go slowly.

Take the time to find your own rhythm; don’t run just because everyone does. You choose the pace, the stop-over and the destination. Decide what it’s best for you and your business. It’s easier to think clearly when your mind and body are calm and collected.

Giacomo Balduzzi