Don’t Lose Potential Customers! Prepare your Shop’s Website for Mobile Phones
With more people than ever using their mobile devices to access the internet, if your business isn’t prepared and actively engaging them in the right way, then you are almost certainly losing out on sales and customers. Mobile is the new go to option for browsing the web and finding shops and services and those who fail to adapt get left behind. But how does a business get started optimising their website for the modern mobile customer?
Here we look at the how the digital landscape is changing and the options available to your business if you want to stay in the game.
The Evolving Digital Landscape
Mobile devices now account for nearly two of every three minutes spent online, so your website must work effectively on a range of platforms, like tablets and mobile phones as well as the more traditional PC. Almost half of all UK millennials say that a poor mobile experience would make it less likely for them to use a business's other products, almost a third say they'd be less likely to recommend the company’s products and a fifth will form a negative view of the business.
In order not to become outdated and ostracised from their customer base, businesses need to embrace mobile culture and create a website experience that is adapted for all.
What If I’m Not Mobile Ready?
A basic website that is not mobile ready doesn't translate well onto other devices. It takes a long time to load onto a mobile phone or tablet, images can become squashed and forms are tricky to be filled in. Almost 40 percent of people will stop engaging with a website if images won’t load or take too long to load, so it’s important your site functions quickly and efficiently.
According to Google’s Think Insights on Mobile, if people arrive on a mobile website and become frustrated with it, there’s a 61 percent chance they will leave and take their business elsewhere. Despite retailers reporting their share of mobile sales almost doubled from 2013 to 2014, one fifth (17 percent) still have no mobile offering. If your business isn't harnessing the power of mobile, you're missing out.
Choosing the Right Mobile Option
Whether you're building a new site or upgrading your existing one, a web designer will be able to ensure your website is mobile-ready across all platforms and devices using one of two popular methods. Which one is best for your business will come down to the experience that is best fitted for your customers.
Option One: A Responsive Website
This is a website that offers the best viewing experience across a wide range of devices. Rather than designing different sites for different platforms, a responsive website uses a grid layout to reshuffle and resize content based on the device a customer is using.
This results in a website that can be tailored not just for mobile but for varying tablet and desktop screen sizes and provides a better experience for everyone.
Option Two: The Mobile Website
This requires the creation of a separate mobile website to run parallel to the main website. In the event that a mobile user reaches the main website, they will be redirected automatically to the mobile version. The upside to this option is that the mobile website will be able to offer a completely tailored experience to the visitor. Unlike a responsive website, which is adaptive, this option is custom-made and can provide the best mobile experience if developed correctly.
The difficulty with this option is that developing a completely separate mobile website will almost certainly cost more. Additionally, if future edits are required to the website, the mobile and desktop versions will have to be edited separately.
While responsive websites are rapidly becoming the norm, there are still businesses who chose a separate mobile website as it allows far more freedom of development and features.
Finding the right option to suit your business will be important so before hiring a development team, make sure you know all the pros and cons of each option. Once you are a little more educated, find a team with experience in mobile development for both options and get their input.
Once your website is tailored for mobile you’ll begin to reap the rewards of developing your shop for the rapidly growing mobile culture.